Barber-Dyson: It Starts and Ends with You.

Barber-Dyson recently took over operations of the local Ford dealership in Woodward, OK. Rhett approached Story Co. to create an ad that highlighted not only the dealership, but the way they take care of their customers.

The most impactful stories are the ones we feel are written about us. Through the lens of unique narratives, we aimed to position Barber Dyson as the hero of the customer’s story, highlighting the 6-star service and Barber-Dyson difference. Utilizing scenarios that highlight the features of the people of Woodward and the surrounding area, our goal was to show how when people choose Barber-Dyson, they receive quality customer service and leave the dealership feeling like family. 

Starting at the ground floor, we wrote, directed, produced, and filmed the commercial on location at Barber-Dyson and around Woodward, OK. Everything in the ad used local talent, including the voiceover, the actors, and the music bed.